Cyber Security Awareness Campaign Toolkit OAS 2015 (English).pdf - Cybersecurity Awareness Campaign Toolkit The Organization of American States(OAS is

Cyber Security Awareness Campaign Toolkit OAS 2015 (English).pdf

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Cybersecurity Awareness Campaign Toolkit
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All rights reserved This work is licensed under the Creative Commons Attribution-NonCom- mercial-ShareAlike 3.0 IGO License. To view a copy of this license, visit . Disclaimer The contents of this publication do not necessarily reflect the views or policies of the OAS or contributory organizations. October 2015 © OAS Secretariat for Multidimensional Security 1889 F Street, N.W., Washington, D.C., 20006 United States of America The Organization of American States (OAS) is the main politi- cal forum of the Region that promotes and supports Democracy, Human Rights, Multidimensional Security and Integral Develop- ment in the Americas. The OAS seeks to prevent conflicts and to bring political stability, social inclusion and prosperity to the re- gion through dialogue and collective action such as cooperation, the implementation of follow-up mechanisms of the Member States engagements and the enforcement of Inter-American Law and International Law. This toolkit was created thanks to the financial support of the Governments of Canada and the United Kingdom.
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Cybersecurity Awareness Campaign Toolkit
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Table of contents Introduction Background Instructions The Awareness & Education Continuum The Campaign Structure The Message The Campaign Planner Stakeholders Goals Audience Situation Analysis Strategy Tactics Success Putting it Together 6 7 9 10 12 14 18 20 22 24 26 28 30 34 38 E E C F F I B B A A G G J D D H K K L
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Appendix A E B F C G J D H K L 40 42 44 45 47 51 53 55 56 70 71 76 Campaign Strategies Media Relations Strategy Campaign Tactics Logic Model Template Government Youth, Parents & Educators General Public Business Meeting Guidelines Social Media Infographics Resources Samples Messages from Stop.Think.Connect.
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Cybersecurity Awareness Campaign Toolkit 6 | Introduction This toolkit is designed to provide governments or organizations guidance and resources for developing a cybersecurity awareness campaign. Our goal is to help you think through your country’s needs for a cybersecurity awareness campaign and how to best achieve it whether you have aw large budget or limited resources. We want to help you build a campaign that is sustainable over a long period of time, educates your citizens and helps you build a national culture of cybersecurity.
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Cybersecurity Awareness Campaign Toolkit | 7 Background W e live in a digitally connected world. E-government, e-business, online banking, communication, and online healthcare are part of everyday life. Sensitive information, digital networks and critical infrastructure are all susceptible to cyber threats – from state sponsored attacks to organized crime to petty cybercrime. Everyone, from the highest government officials, business owners, the general public and children, is vulnerable to cybersecurity threats. It is no one person or entity’s responsibility but rather a shared responsibility to prevent cybercrime. Government, businesses and private citizens all have a role to play in
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