What are the details?In this ad, Hyundai uses pathos to reach the emotional attention of theaudience. Using present American troops was a great way toaccomplish this goal. This was a deep way of using pathos. Theirpurpose for this was to let the audience know that they can trust theirbrand just as well as they can trust their troops.
What exactly are pathos?----Pathos are an appeal to emotion.
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American football,Super Bowl,Super Bowl XLIV,Super Bowl XXXVI