PR2008planning notes - Public Relations Planning COMM 2044...

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Public Relations Planning COMM 2044 Principles of Public Relations Spring 2008
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2 Public Relations Process R esearch A ction C ommunication E valuation
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3 Research and Analysis Policy Formation Communication Feedback Programming Program Assessment and Adjustment
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4 Step 1 Situation Analysis In depth research focused on understanding “where we are now” Use full range of appropriate research methods Condense into a concise statement of the problem Nature of the problem (what, how, and why) For Whom When
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5 Problem Definition A public relations problem is the gap between where we are and where we want to be.
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6 What are your options?
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7 Problem Analysis What? Who? Where? When? Why?
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8 American Red Cross The Problem: Blood shortage The Need: Additional blood donations The Solution: Recruit more donors
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9 Under further analysis 0 10 20 30 40 50 60 70 80 BLOOD DEMAND BLOOD SUPPLY
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10 Full Analysis What?
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