Wayin-7 Ways to Use Instagram for Brand Marketing Experiences in 2017.pdf - WAYS TO USE INSTAGRAM FOR BRAND MARKETING EXPERIENCES IN 2017 Discover how

Wayin-7 Ways to Use Instagram for Brand Marketing Experiences in 2017.pdf

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WAYS TO USE INSTAGRAM FOR BRAND MARKETING EXPERIENCES IN 2017 Discover how to drive audience acquisition, boost engagement and optimize sales conversions
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Instagram has grown from a few sepia selfies to one of the most popular social networks worldwide. As of April 2017, it boasted over 700 million monthly active users. Not only is that almost twice the active amount of Twitter, but unlike Facebook where users log in once every so often, Instagram users are scrolling their timelines several times a day. Millennial uptake has been extraordinary, and for good reason - it provides stunning visuals and editing capabilities like no other and is simple to use. Sharing its sleek looking content is now the norm for mobile and connected consumers. INTRODUCTION daily active users of users outside the US of users login daily of Instagram users are younger than 35 photos shared likes daily avg photos and videos per day 200m >75% >60% 90% >40b 3.5b 80m | 2
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It’s not just millennials uploading snaps of avocado on sourdough, over 70% of brands are on Instagram, proudly showcasing their wares. Of the top 100 brands, 90% now have an Instagram account, with publishing behemoth and Wayin partner National Geographic boasting the most followers. Their mix of authentic, professional, awe-inspiring and curated content are why they have over 78 million followers (increasing by 88,000 per day). Not far behind is sportswear giant Nike, and they don’t just post content themselves. Brand advocates are uploading their own content and adopting #JustDoIt for their own fitness exploits. This explosion in user-generated content provides a great opportunity for marketers to capitalize on the authentic and persuasive content published to the world’s favorite short-form video and photo sharing network. INSTAGRAM BRANDS AND INDUSTRIES MOST FOLLOWED * BRANDS 10m 0 40m 20m 50m 30m 60m 70m 80m NATIONAL GEOGRAPHIC NIKE VICTORIA’S SECRET FC BARCELONA REAL MADRID 9GAG NIKE FOOTBALL NASA NBA H&M 72m 52m 50m 49m 40m 28m 24m 23m 21m 78m *Instagram follower count as of May 2017 | 3
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The automotive, fashion and beauty industries are top of the pile when it comes to Instagram adoption, with over 96% of brands on the channel. On the other end of the scale, the consumer electronics vertical only has a 78% adoption rate. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and a staggering 84 times higher than Twitter. And with 80% of Instagrammers following a business on Instagram and brands posting an average of 30 image posts every month, it’s no surprise. SO, INSTAGRAM HAS CERTAINLY BEEN WIDELY ADOPTED BY CONSUMERS AND BRANDS ALIKE. BUT, WHAT ARE THE WAYS TO GET THE MOST OUT OF THIS MOST-VISUAL OF NETWORKS? INSTAGRAM ADOPTION BY BRANDS PER INDUSTRY 40% 60% 20% 0% 80% 100% SHARE OF BRANDS WITH SOCIAL MEDIA PRESENCE AUTO FASHION BEAUTY WATCHES & JEWELRY TRAVEL RETAIL SPORTSWEAR BEVERAGES CONSUMER ELECTRONICS 98% 96% 96% 95% 92% 92% 89% 78% 100% | 4
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PHOTO, VIDEO AND HASHTAG CAMPAIGNS 1 Consumers on Instagram have long been using hashtags to share photos and videos about their experiences and favorite brands. They treat hashtags like digital signatures
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