Case 4.docx - Trident University MGT 420 Case 4 Sophia Kelley Introduction Mclean(2012 says there are six important factors that are needed to persuade

Case 4.docx - Trident University MGT 420 Case 4 Sophia...

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Trident University MGT 420: Case 4 Sophia Kelley 07/21/2019
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Introduction Mclean (2012) says there are six important factors that are needed to persuade your reader which are, “Reciprocity, scarcity, authority, commitment and consistency, consensus and liking.” His point is that a persuasive message can be conveyed effectively if you used these six principles. These principles are important to pay attention to in the workplace and in your personal lives. Most Convincing The technique of persuasion is used with reason, logic or a positive debate to achieve a desired outcome. In contrast, modifying the surroundings if often called influence in order to make a specific outcome happen. After viewing the YouTube videos regarding persuasion, I would say that the video by Cialdini is extremely helpful in the sense of understanding the six steps involved in ones understanding of persuasion. I’m a visual learner so this was more helpful to me because I was able to see each step of persuasion and how I can apply that for myself. Cialdini (2012) says, play “People will follow credible knowledgeable experts”. At first, I was intrigued with the concept until I read more on Cialdini. I found that his expertise and mastered knowledge of the subject was enlightening and after watching his videos, I felt motivated and inspired that I can also learn the art of persuasion and influence. I definitely feel
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  • Fall '15
  • Regulatory Focus Theory, Cialdini

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