airbnb.docx - I Introduction In the era of information technology development boom and gradually dominate most of human life today technology

airbnb.docx - I Introduction In the era of information...

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I. Introduction In the era of information technology development boom and gradually dominate most of human life today, technology application and economic sharing become a strategic trend in business. Not only that, this trend is gradually applied in the hospitality industry. This is also the premise for Airbnb to be born. Airbnb is an acronym for AirBed and Breakfast, a startup with a model connecting people who need to rent a room with renters around the world through a mobile application similar to the split application of Uber. All payments will be made through Airbnb, using a credit card, and the mediator will charge a fee to both the reservation and the host. The homeowner's fee is 3% of the total booking fee, booking fee at 6-12% and this fee will be displayed in the process of using the service. This fee also ensures that the payer is lower than the traditional hotel booking. II. The analysis of the external and internal environment of the company 1. Airbnb business model 2. Competitive analysis First of all, the success of Airbnb has attracted the attention of many big money opponents. For example, Booking Holdings, owners of Priceline, OpenTable and Expedia, with revenues in 2017 amounting to $ 12.6 billion. This giant began to favor the rental of apartments and resorts on the website. In the spring of this year, Booking Holdings separated the "Alternative Housing" into a separate category and announced that it had 5 million rental accommodation, on par with Airbnb. In fact, Airbnb may be cheaper, but cannot reach the size of the opponent. Booking Holdings is expanding with many strategic acquisitions, with a lot of new Airbnb being built: They have Kayak to offers airfares, OpenTable to book tickets, Rentalcars for travel, Agoda for the travel industry in Asia, and Priceline for all services at attractive promotional rates. (BrandVietnam, 2017) Secondly, the local government started to look at the company's business. The company has a lot of accusations: the host uses Airbnb to build the hotel illegally, Airbnb is the culprit causing housing shortage. After stringent regulations were issued, rents in cities such as Berlin, Santa Monica and San Francisco declined steadily over the months, with some places down by 30%, according to company data. The authorities of New York and Paris are also closely watching
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  • Spring '19
  • Thuy Nguyen

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