Love and Advertising Abroad In this case study, you continue in your .docx

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Love and Advertising Abroad In this case study, you continue in your role as a senior advertising consultant at Enhanced Analytics, Inc., a provider of marketing and consulting services, with headquarters in Austin, Texas. In this role, you lead a team whose goal is to devise strategy and offer advice to your consulting clients as they seek out advertising solutions. Enhanced Analytics' new client is jewelry maker whose line of engagement rings has been very popular in the United States and, to a somewhat lesser extent, in Canada and the United Kingdom. The company wishes to explore the possibility of expansion to the Middle East. Specifically, it is interested in introducing a set of premium engagement rings in Saudi Arabia and the United Arab Emirates. If successful, the executive team would then like to further expand into Qatar, Bahrain and Egypt. The company's executives have very little experience with Middle Eastern culture and values. Before taking any costly steps, they
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  • Fall '19
  • Saudi Arabia, United Arab Emirates

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