Billotte_Samantha_AudienceResearch.docx - Audience Research...

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Audience Research: Target Audience: My target audience is Focus Features Production Company. Who is the audience for your Brand? / Who are their current viewers? The audience for my brand is Focus Features Production Company. Their viewers are mostly millennials. I will be applying for a job as a director and screenwriter for their company. I want to eventually move into their company as a producer myself. What are they like? They produce films that have a global message to make a change in the way people think. Their message is “to make a lasting impact on global audiences by creating the home for artists to share diverse, distinctive stories that inspire human connection. I relate to the same message they are trying to convey. They hold a library of iconic movies from fearless filmmakers. I consider myself a fearless filmmaker. What product or service do they offer? / How do your goals and values align with theirs?
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They are here to showcase artists that have the
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  • Fall '19
  • producer, Film director

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