Samantha Beets - Milestone One.docx - Dove’s Marketing 1...

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Dove’s Marketing 1 Dove’s Marketing Samantha Beets Southern New Hampshire University
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Dove’s Marketing 2 Dove is a personal care brand developed by Unilever in 1957. The company originally targeted women for their products but later included additional product types for men and babies, which defined their specific categorizations of customers that they are catering to. The first Dove product that was sold was the Beauty Bar, and shortly after they extended their product range to things such as deodorants, body washes, beauty bars, lotions and moisturizers, hair care, and facial care products. They have gone through a few controversy issues due to advertisements resulting in racial discrimination. (Bhasin. n.d.) Their goal is to feature “normal-looking” women rather than the typical model types that are frequently seen in beauty advertisements. (Friedman, 2017) The company strives for the product to be seen from the customer’s point of view, what they want and expect out of a soap product. Most of the online traffic that Dove sees is from engine searches, such as Google, at
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