DB FORUM 4.docx - Running Head DB FORUM 4 1 Topic Long-term customer loyalty and relationships Shymia Ware Liberty University DB Forum 4 DB FORUM 4 2

DB FORUM 4.docx - Running Head DB FORUM 4 1 Topic Long-term...

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Running Head: DB FORUM 4 1 Topic: Long-term customer loyalty and relationships Shymia Ware Liberty University DB Forum 4
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DB FORUM 4 2 Long-term customer loyalty and relationships Concept Long-term customer loyalty and relationships is the key to a successful company. Without customer loyalty companies have no solid foundation with its customer base. Some companies have been founded on the customer-on-top business model, and customer advocacy has been their strategy. (Kotler and Keller, 2016, pg. 127) Because technology is on the rise and there are multiple ways to engage with customers, most consumers expect companies to do more than connect with them, satisfy them, and even more than delight them. They expect companies to listen and respond to them. (Kotler and Keller, 2016, pg. 127) Company efforts such as customer reviews, asking for feedback, giving out gift cards, giving out free merchandise/products for submitting surveys and customer input can help sales and revenue grow significantly. It shows consumers that the company is invested in them and that they care about more than just receiving revenue from them. When you are able to not only purchase what you need/want and at a quality that you can trust but can also receive rewards for your own loyalty to said company, that is what helps build a strong relationship between the consumer and said company. Application According to Kotler and Keller (2016), Office Depot added customer reviews to its Web site. Due to this the revenue and sales conversion increased significantly. Because of the efforts
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  • Fall '19
  • Marketing, Customer relationship management, long-term customer loyalty

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