Illuminate Business Presentation.pptx - Team 43 Consulting...

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CONCENTRA CHALLENGE Team 43 Consulting
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Concentra’s existing pool of partners is decreasing at an alarming rate, calling for the need to expand their customer base; however, by previously partnering solely with credit unions, Concentra is not well known to the general public.
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EXECUTIVE SUMMARY How can Concentra become a household name in order to gain more market share? Why is Concentra not a household name? Partner with micro influencers Promote financial literacy through youtube videos Lack of trust in Concentra No brand awareness No physical presence By adopting current online trends and appealing to social media users, Concentra can build their brand image whilst fostering trust and loyalty in their company. CHALLENGES RECOMMENDATIONS IMPACT Specialize approach on each platform
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TIMELINE OVERVIEW STAGE ONE: 3 MONTHS ANALYZE and PREPARE STAGE TWO: 15 MONTHS BUILD BRAND IMAGE Discern popular trends on Facebook, Twitter, etc. Find where target
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  • Fall '19
  • Brand, Concentra

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