Distributing and promoting products.pdf - DistributionMix Intermediaries combination ofdistribution channels bywhich a firm getsitsproducts to endusers

Distributing and promoting products.pdf - DistributionMix...

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Distribution Mix combination of distribution channels by which a firm gets its products to end users Intermediaries distribution channels intermediary wholesaler Retailer Sales Agents Broker Intensive could buy it from anywhere strategies Exclusive distribution to only 1 place 1 selective i few places Department store Brick and Mortar Retail cutlets supermarket special b are ten stone retailing directly interact with customers online Retailingfeteetronic cyber mall video retailing physical Distribution warehousing warehousing operations fprivate public share with other business small businesses promotion positioning how customers think
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