MRK455NMSProf: Patricia OguraPurpose:The survey that was taken by 1,000 Canadian Stylelines customers was tofind out the customer opinions on future Stylelines concepts. The first concept is a“SURPRISE” element each April relevant to the summer season with products more“playful” than the usual designs. The second one is a “SURPRISE” unisex Toddler(age 2-4) line twice a year in time for summer and the December festive season.Only six items would be produced each season. The third isa subscription programwhere four times annually Stylelines sends subscribers a number of items especiallyselected for them based on earlier purchases. The fourth is the possibility of aflagship store in Toronto to establish a bricks-and-mortar footprint. Finally the lastconcept in the survey is aligning with one or two charities / non-profit organizations toestablish a corporate responsibility.
