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Harrah's Entertainment Case Analysis.pdf - Harrah’s...

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Harrah’s Entertainment Inc.Industry AnalysisIn May 1937, at the age of 26, William Fisk Harrah settled in Reno, Nevada andcommenced to begin his casino operations. Approximately two years later, in 1939Harrah opened a bingo parlor. Gambling had been legalized 11 years prior to theopening of Harrah casino (in 1942), which was equipped with blackjack, and dice table,and 20 slot machines. The companyknown as Harrah’sexpanded in 1946, and addedroulette to the card and dice tables and also began serving liquor.Harrah’swasdefinitely a game changer, and an individual who was not afraid to go against the odds.Harrah purchased a casino on the southern shore of Lake Tahoe in 1955, and just fouryears later, repositioned the casino across the highway. This became the world’s largeststructure devoted solely to gambling; thus, attracting star entertainers with its 10-acreparking lot and 850-seat theater-restaurant. He went on to open hotels in both the LakeTahoe area and in Reno, Nevada.Harrah’s Entertainment, Inc. continued to soar and surpass its competitors, operatingcasinos in more markets than any of the others.Harrah’s was not afraid to implement

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Term
Fall
Professor
NoProfessor
Tags
Marketing, Harrah, Harrah s Entertainment, Reno Nevada

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