Fernando Madrigal 6.3 Case Study E-commerce & Mobile Commerce.docx - Running head MOBILE ECOMMERCE 6.3 Case Study Mobile Ecommerce Fernando Madrigal

Fernando Madrigal 6.3 Case Study E-commerce & Mobile Commerce.docx

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Running head: MOBILE ECOMMERCE 1 6.3 Case Study: Mobile Ecommerce Fernando Madrigal Embry-Riddle Aeronautical University
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MOBILE ECOMMERCE 2 Abstract In this paper the trends of mobile ecommerce retargeting is giving anyone in the market the lead to be the front line to get consumers to buy products. The base of retargeting is to through in-apps or cookies that is than advertised through social media or search engines. Retargeting allocates the company a specific visitor and demonstrates those ads elsewhere to convince them to buy the product or use their services. Online shopping is the easiest and fast growing trend that has become an everyday part of life. This technology tool is influencing others in today’s on the demand economy and gaining an opportunity to grow their business base to consumers through out the world. Mobile Ecommerce Retargeting Retailers are always trying to expand ways to strategies advertisements and capture new consumers. As organizations turned out to be further developed in the computerized space, so did publicizing arrangements, especially on portable devices. One of the primary things that may ring a bell here is retargeting. Retargeting enables mobile commerce players to place focused on advertisements dependent on the historical purchases from pervious customers. Yet, not only organizations are expand into retargeting, even the general population needs fast development of
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MOBILE ECOMMERCE 3 pictures and recordings caught by cell phones or shared on the Web, the interest for progressively
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