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This document is Marketing Plan Template. It is part of the supporting resources for Assessment Task 3 of BSBMKG609. Revised Marketing plan NatureCare Products Marketing Plan Introduction NatureCare is an Australian based skin care manufacturer that produces high quality products that caters to premium customers. The below report is the marketing plan developed for NatureCare to penetrate into foreign markets and increase the customer base in Australia. The company has become well established in the Australian market and sells its products in health stores across the country. However, the company wants to widen its range of retails outlets with other outlets that reflects its desired positioning. The skin care industry has several established brands that take up major market share. In case of NatureCare Jurilique and Botani are the significant competitors. With regard to the marketing of NatureCare Products, the company is reasonably happy with sales through the web site but would like to do more in the future through reviewing search engine optimisation and to use social media to generate sales. The company is in a strong financial position and has a budget of around $150,000 for marketing for the upcoming financial year. The company would like to add more products over time and is focussed on a range of products to meet particular skin needs rather than a one-size fits all. The company is also interested in expanding overseas. Research has identified that Japan may represent a good opportunity for the company, as it has been identified there are good opportunities for products made from natural ingredients. The company has also decided to target essentially the same group of consumers as for the Australian market, as it has identified that a key group of consumers in Japan for cosmetic products are middle-aged and older women who seek functionality and higher-value-added items. Background Nature Care Products has identified the below as their marketing objective. To achieve the same, appropriate marketing strategies need to be developed within the budget. Increase the number of people who make a purchase while visiting the online store by 20%. Increase the number of retail outlets selling Nature Care Products by 150. To increase product awareness amongst the target market by 20%. To increase market share to 15%. To expand into at least one international market. To identify new products and new markets. To attain annual growth of at least 10% over the next three years. Current customer profile The target market for Nature Care products is currently professional women in Australia who buy products at the 1 © J&S Learningwork 2018
This document is Marketing Plan Template. It is part of the supporting resources for Assessment Task 3 of BSBMKG609.

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