E Commerce.pdf - 253SAM Ecommerce Adit Bakkesh Shamanur Module Leader Name Mrs Brenda Hollyoak Executive Summary The purpose of this particular report

E Commerce.pdf - 253SAM Ecommerce Adit Bakkesh Shamanur...

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253SAM- Ecommerce Adit Bakkesh Shamanur Module Leader Name: Mrs Brenda Hollyoak 3/1/2015
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2 Executive Summary The purpose of this particular report is discussion about the importance of the Ecommerce and the use of ecommerce in our daily lives. This report also showcases the challenges and drawbacks of the Ecommerce. It is also about converting brick and mortar business into successful venture through Ecommerce. Therefore it also offers viable opportunity to any organization to improve its operations and widen its customer base. Ecommerce consists of platforms that enable the interaction of buyers and sellers. It is also a platform for every individual to make profits through Ecommerce by selling his products and making his/her services available to the people. A business can choose to operate online entirely or partially. Coventry City Books exists as a brick and mortal retail store hence consists of a physical business premise where the customers make over the counter purchases and borrowing of the books.
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3 Contents: 1.0 Introduction .................................................................................................... 4 2.0 Main Report ..................................................................................................... 5 2.1 Business-To-Business (B2B) ............................................................ 5 2.2 Business-To-Customer (B2C) ........................................................... 6 2.3 Opportunities of Ecommerce Strategy…………………………….8 2.4 Challenges of E commerce Strategy………………………………9 2.5 How Consumer Preferences can be satisfied using the World Wide Web? 11 3.0 Recommendations……………………………………………………………… ...13 4.0 Conclusion.. ………………………………………………………………………...13 5.0 Reference List……………………………………………………………………...14
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4 1.0 Introduction: Ecommerce involves the running of business with the help of computer networks like the Internet. It facilitates the buying and selling of commodities as well as services across the Internet. Modern ecommerce mainly utilizes the World Wide Web in conducting business though it may also incorporate some technologies such as the email. Ecommerce offers various services; online shopping enabling the direct retail sales to customers, online marketplaces for the customer-to-customer or business-to-customer transactions, business-to-business interactions, collection of demographic data, electronic data interchange, and marketing platform through email and fax. Ecommerce enhances the market presence and position of a business. This enables the business attain its revenue targets and realize profit maximization. The growth of a business may also result from adoption of ecommerce in the running of an enterprise. This system may pose challenges in meeting the customer’s expectations as well as ensuring customer satisfaction. A customer may face challenges in physically visiting the store hence preventing their access to the facilities. The bookstore must therefore consider incorporating the Internet and other ecommerce facilities in undertaking its operations. This begins with understanding ecommerce, its available facilities, and choosing the most appropriate for the business. Various kinds of
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