ELECTROLUX BUSINESS STRATEGY 3Electrolux Business StrategyAB Electrolux and its Ability to Compete with Local Chinese ManufacturersElectrolux is a global business that sells household and professional appliancesthroughout the world with its origin in Sweden. The growth of the Chinese economy is importantbecause the Chinese market for home appliances has been expanding rapidly due to increasedliving standard as the purchasing power of most of the people in the country increases steadily.The purpose of this paper is to discuss the strategies that Electrolux should implement to remaincompetitive in the Chinese market.Electrolux is a global corporation that has been selling domestic appliances since the1900s. The company is committed to maintaining an efficient organizational structure and arigorous risk management system to ensure the company remains competitive (ElectroluxAnnual Report, 2014). This has proven to be one of its main goals when competing in theChinese market. According to David (2019), the Chinese urbanization rate has increased to58.5% as of 2017 which has increased the consumption of home appliances. Electrolux hasabundant resources being a multinational business and this makes it have a competitiveadvantage over the Chinese firms dealing in home appliances. According to Gordon (2018), thecompany sold domestic appliances worth 177 billion dollars and reported a revenue of 14.03billion dollars in 2018 with approximately 55, 692 employees working for the company globally.This gives Electrolux a strong base of resources that the Chinese firms cannot be able to competewith giving it a competitive advantage.