ELECTROLUX BUSINESS STRATEGY.docx - Running Head ELECTROLUX...

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Running Head: ELECTROLUX BUSINESS STRATEGY1Electrolux Business StrategyNameAmerican Public University
ELECTROLUX BUSINESS STRATEGY 2AbstractElectrolux is a corporation that entered the Chinese market with a well-structured andaggressive portfolio that has been created to penetrate and maintain high sales in this market.Strong leadership and management have played an important role in providing direction toincrease the market share of appliances for both commercial and household appliances. Varioustraining programs and assessment of employee’s performance has facilitated the creation of aneffective management structure. The corporation has also employed an effective innovativetechnology that has facilitated the production of smart appliances that is combined with a well-trained marketing team that utilizes modern technology and unique online sales techniques toestablish a market niche for Electrolux. This has led to the utilization of the internet of things andsocial media in enhancing customer satisfaction and awareness in the use of smart appliancessold in this market. These strategies have made it possible for the corporation to succeed incompeting effectively in the Chinese market.
ELECTROLUX BUSINESS STRATEGY 3Electrolux Business StrategyAB Electrolux and its Ability to Compete with Local Chinese ManufacturersElectrolux is a global business that sells household and professional appliancesthroughout the world with its origin in Sweden. The growth of the Chinese economy is importantbecause the Chinese market for home appliances has been expanding rapidly due to increasedliving standard as the purchasing power of most of the people in the country increases steadily.The purpose of this paper is to discuss the strategies that Electrolux should implement to remaincompetitive in the Chinese market.Electrolux is a global corporation that has been selling domestic appliances since the1900s. The company is committed to maintaining an efficient organizational structure and arigorous risk management system to ensure the company remains competitive (ElectroluxAnnual Report, 2014). This has proven to be one of its main goals when competing in theChinese market. According to David (2019), the Chinese urbanization rate has increased to58.5% as of 2017 which has increased the consumption of home appliances. Electrolux hasabundant resources being a multinational business and this makes it have a competitiveadvantage over the Chinese firms dealing in home appliances. According to Gordon (2018), thecompany sold domestic appliances worth 177 billion dollars and reported a revenue of 14.03billion dollars in 2018 with approximately 55, 692 employees working for the company globally.This gives Electrolux a strong base of resources that the Chinese firms cannot be able to competewith giving it a competitive advantage.
ELECTROLUX BUSINESS STRATEGY 4Three Leading Tripod Strategy Perspectives that Benefit Electrolux.

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