COM 127 Reference Guide Template.docx - Communication...

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Communication Channels Reference Guide Shaquan Williams Mass Media “Mass communication occurs when messages are sent to large audiences using print or electronic media”. (Dance, F & Larson, C., 1972, 51-52). A communicator may use Mass communication when communicating with mass audiences. Such as Newspaper, tv, websites, or blogs. Radio is also another channel of mass communication. Common Types 1. Facebook – Social Media a. Written post to that followers can see b. Post Pictures 2. Instagram – Social Media a. Post pictures b. Post videos 3. Twitter – Social Media a. Post statuses b. Post photos and videos Interpersonal Communication “Interpersonal communication is communication between people whose lives mutually influence one another. Interpersonal communication builds, maintains, and ends our relationships, and we spend more time engaged in interpersonal communication than the other forms of communication”. (Dance, F & Larson, C., 1972, 51-52). Interpersonal communication would be used when talking to your significant other or

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