,COM study abroad
France
Netherlands- Gronagan, Hanze U
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Month long (mid may-mid june)
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2.8 GPA
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Junior status
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6 credit
Panama
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6 credits(
price)
⅓
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July
Brazil
REVIEW
Output- from client to you, to the audience- image
Outtakes- what the audience does with it- actions
Image- what people see/ think
Identity- your control, what you put out there
Tenille - don’t work, don’t eat
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Clients are more interested in the message, they need to be interested in knowing the
audience
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Best and worst- being an african american woman
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Boutique agency- local, smaller businesses. More focused, dedicated
Institutional PR- not to make money, sell an experience
Corporate PR- selling products, making money
PR pioneers- characters, contributed important things
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Eddie got women to smoke in parades
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Eleanor- fashion
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Paul the apostle- sent letters to groups and in jail. Influenced ppl to follow christianity
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Kendricks- coke products- diversity is important
Making objectives
EGAD- To increase social media engagement by 10% among women by january 1, 2017
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- Fall '19
- Audience theory
