Test 2 - EGAD Effects goals audience deadline What p.o.v should pr writers use Third person What supports achievement of strategies Tactics Copy points

Test 2 - EGAD Effects goals audience deadline What p.o.v...

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EGAD? Effects, goals, audience, deadline What p.o.v. should pr writers use? Third person What supports achievement of strategies? Tactics Copy points? Statements that support thesis theme or slogan. What is P.R. most like? Sales S.M.A.R.T.? Specific, measurable, attainable, relevant, time based How do we measure objectives? EGAD What is a slogan? One sentence given to readers or consumers Other resources besides primary and secondary? Oppositional research 3 outs of evaluation? Output out takes, out come Cardinal purposes of messages? Creating audiences, attitude and action Internal factors evaluated in a swot analysis? Strengths and weaknesses Goal of pitching? Get target audience to buy product
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