WK4AssgnReyesM.docx - COMM 1003—Week 4 Application Case Studies for Media Ethics Case Study#1 Ethics and the News Jane is getting ready to go on the

WK4AssgnReyesM.docx - COMM 1003—Week 4 Application Case...

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COMM 1003—Week 4 Application: Case Studies for Media Ethics Case Study #1: Ethics and the News Jane is getting ready to go on the air for the 6 p.m. evening newscast at the small local TV station. As she prepares for the broadcast, she considers how she will approach the stories she has been assigned. Which tone would grab the attention of the viewers the best? The number three story tonight is about a terrorist bombing at a hospital in a country on the other side of the world. Her story! Jane is also the editor of the story and is excited because her crews at the scene sent her great video: highly graphic and violent images that will create a greater impact on her audience. "This will really get me noticed by the big network executives," thinks Jane, as she puts the finishing touches on her story. As she goes to get coffee, she tells her friend Mark about the story. Mark, however, does not share her enthusiasm. “Don’t you see that you’re doing just what the terrorists want? You’re just going to encourage them. If we want to stop terrorism, we should just stop covering it.” “Yeah” Jane says, “But that’s not our job. Our job is to report the news. We also want to beat Channel 10 in the ratings. I’ll bet they’re going to run it…” “I know,” Mark says. “But one of my journalism professors pounded us with the idea that we’re supposed to report the news, not make the news. I worry that encouraging terrorism by reporting it is crossing that line.” “I don’t know, Mark. But I’ve got a deadline to meet. Catch you later.”
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