1. Which of the following is NOT a characteristic of in-depth interv.docx - 1 Which of the following is NOT a characteristic of in-depth interviews A

1. Which of the following is NOT a characteristic of in-depth interv.docx

This preview shows page 1 - 3 out of 3 pages.

Image of page 1
1. Which of the following is NOT a characteristic of in-depth interviews? A) The interviewer uses a predetermined set of questions. B) Interviews may last an hour or more C) Such interviews require interviewer skills that keep the discusssion on topic without unduly constraining the respondent D) The interviewer uses probing follow-up questions E) The objective is for the interviewer to engage the respondent in a conversation 2. When collecting external secondary data, marketers should assess all of the following about the data EXCEPT: A) The accuracy of the data B) How the data have been analyzed and reported C) The global impact of the data D) The research methodology used to collect the data. E) When the data were collected 3. Internal data are useful in describing what has �� happened but not what might happen. A) True B)False 4. Assume that you have been hired as an assistant marketing manager at a startup firm that is preparing to launch its first product in the outdoor recreation industry. After you learn
Image of page 2
Image of page 3

You've reached the end of your free preview.

Want to read all 3 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes