1. Which of the following is NOT a characteristic of in-depth interviews? A) The interviewer uses a predetermined set of questions. B) Interviews may last an hour or more C) Such interviews require interviewer skills that keep the discusssion on topic without unduly constraining the respondent D) The interviewer uses probing follow-up questions E) The objective is for the interviewer to engage the respondent in a conversation 2. When collecting external secondary data, marketers should assess all of the following about the data EXCEPT: A) The accuracy of the data B) How the data have been analyzed and reported C) The global impact of the data D) The research methodology used to collect the data. E) When the data were collected 3. Internal data are useful in describing what has �� happened but not what might happen. A) True B)False 4. Assume that you have been hired as an assistant marketing manager at a startup firm that is preparing to launch its first product in the outdoor recreation industry. After you learn
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- Fall '19