Intro to sports College Basketball - College Basketball In...

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College Basketball – In depth Introduction to Sports Studies Donald Zamapetti By: Josh Kelly
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Part 1 1. How much revenue was generated by the ACC Tournament in 2006? What were the sources of this revenue? What was not included? In 2006 based on tax documents they made $7.6 million consisting of ticket sales, merchandise and concessions. TV money is not included in the revenue figure. 2. What is the key hook for tournaments sponsors? The big hook for companies to sponsor the conference is the chance to obtain tickets to the annual men’s basketball tournaments. Which is a hot, scarce, commodity. 3. How do colleges utilize their ticket allotments? They use their allotments to drive alumni donations. They give tickets to the person(s) or organization that donates the most. 4. What is the largest untapped revenue source for the tournament? Presenting or title sponsorship agreements. 5. What are some potential revenue growth areas for Raycom? An increase in new media offerings as well as more hospitality and entertainment tied to the tournament ahead. 6. Did anything surprise you after reading the leading Statistics Men’s Basketball Revenue? My main surprise was the fact that Louisville had the largest revenue. I was not expecting them to take in the most revenue of the colleges. Part 2 1. What was the primary reason for The Big Ten to launch its own network?
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They noticed a decreased availability in the syndication market. “Those markets were really drying up” said Big Ten Network President Mark Silverman. “This is the primary reason we started the Big Ten Network.” 2. What was the Old structure of selling media rights? Did it work for the Big Ten
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  • Spring '08
  • Z
  • College basketball, NCAA Men's Division I Basketball Championship, National Collegiate Athletic Association, Big Ten Conference, Big Ten Network

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