Intro To Sports Studies Super Bowl In Depth

Intro To Sports Studies Super Bowl In Depth - Study Guide...

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Study Guide Assignment Super Bowl In-Depth Introduction to Sports Studies Donald Zamperetti
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Hits and Misses in Super Bowl Ads 1. What is the goal for a sponsor’s message in a Super Bowl Advertisement? The goal of a Super Bowl Advertisement is to provide a simple message that is delivered in a surprising and entertaining way. Another goal is to have an aid that is subtle and does not make people think too hard. 2. Describe the three categories for Super Bowl Advertisers. a) Perennials- establishing brands that have advertised in the Super Bowl for so long that their absence would elicit concern about their financial well-being, and possibly leave the door open for other competitors. An example of this is Anheuser-Busch, which has an exclusive ad spot until 2012. b) Occassionals- big brands that can afford to pay the high cost of Super Bowl freight, but do not do it annually. Many car brands fall into this group. c) Companies that see a Super Bowl ad as a coming of age for their maturating brand; a way to show consumers and competitors that they have arrived. Under Armour is a prime example. 3. What is the “Ad clutter” issue for Super Bowl Ads? Ad clutter is when each company tries to do something outrageous. Many colors, and other things in one Ad. The question that people need to ask themselves is whether this ad is really benefiting your brand in the long run.
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4. Why do some brands stay away from Super Bowl advertising? Some brands stay away from super bowl advertising because they are afraid of a Low Rated ad, people want to laugh and have a good time while watching the ads. Also, they feel it could be more cost effective to save their money and place those funds in another place, that could benefit their company and brand better than just one 2million dollar 30 second Super Bowl ad.
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