Introto sports AFL In-depth

Introto sports AFL In-depth - Sports Business Journal A New...

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Sports Business Journal A New Play for the AFL Intro. To Sports Studies Donald Zamperetti By Josh Kelly
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Part 1 1. What kind of year was last year for the AFL from a financial standpoint? Last year, the AFL reported a $24 million dollar operating loss. 2. What structure is the AFL considering? What structure do they have now? They are considering a Single-Entity Structure with additional equity partners. Currently the AFL has as a Limited Liability Corporation, In which each team is counted as a member of the corporation and operates independently. 3. Describe the “Single Entity Ownership” model. This could range from a simple consolidation of services to having league investors buying franchises from owners and forming a centralized operation. Services that could be consolidated include sponsorship and marketing efforts. 4. What is the brand position of the AFL? To reach as many people as possible. They want to have an exciting experience and they plan to reach for the younger male.
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