Introto sports AFL In-depth - Sports Business Journal A New...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Sports Business Journal A New Play for the AFL Intro. To Sports Studies Donald Zamperetti By Josh Kelly
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Part 1 1. What kind of year was last year for the AFL from a financial standpoint? Last year, the AFL reported a $24 million dollar operating loss. 2. What structure is the AFL considering? What structure do they have now? They are considering a Single-Entity Structure with additional equity partners. Currently the AFL has as a Limited Liability Corporation, In which each team is counted as a member of the corporation and operates independently. 3. Describe the “Single Entity Ownership” model. This could range from a simple consolidation of services to having league investors buying franchises from owners and forming a centralized operation. Services that could be consolidated include sponsorship and marketing efforts. 4. What is the brand position of the AFL? To reach as many people as possible. They want to have an exciting experience and they plan to reach for the younger male.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern