MIS Ch 3 questions

MIS Ch 3 questions - c. decreased market share d. ***all...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
MIS 330 Chapter 3 Questions 1. What is NOT a source of competitive advantage? a. Achieving lower costs than rivals b. ****Having longer lead times in developing new products**** c. Delivering superior customer service d. Have a well-known brand name and reputation e. Giving customers more value for their money Source: page 89 2. In the threat of substitute products from other industries, the implication for a firm would be: a. potential returns on products b. losing customers for life
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: c. decreased market share d. ***all the above*** e. Improved quality Source: Table 3.3 Page 99 3. In assessing value, the E-Business Innovation Cycle suggests ways to think about investments in disruptive innovations which include: a. ****Put technology ahead of marketing and strategy**** b. Mainframe performance c. Innovation is kaput d. Midrange computers e. Marginalized technology Source: Assessing Value. Page 116-117...
View Full Document

This test prep was uploaded on 04/01/2008 for the course MIS 330 taught by Professor Choobineh during the Spring '08 term at Iowa State.

Ask a homework question - tutors are online