Carnival Powerpoint.pptx - Carnival Cruise Lines Case Analysis Presentation Le Quynh Nguyen Chen Min Nyndia Charles Tongelah Anita Parkins Executive

Carnival Powerpoint.pptx - Carnival Cruise Lines Case...

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Carnival Cruise Lines Case Analysis Presentation Le Quynh Nguyen, Chen Min, Nyndia Charles, Tongelah Anita Parkins
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Executive Summary Founded in 1972 by Ted Arinson with a mission to deliver exceptional vacation experiences through the world’s best-known cruise brands. The revolution happened in late 1974 when Ted Arison bought out Carnival Cruises subsidiary from AITS Inc. Carnival went public in 1987. One year later, another big acquisition occurred when Ted Arison decided to acquire Holland American Lines. From 1993 throughout the end of the 90s, Carnival continued to expand not only but also externally. Today, Carnival has three operational sectors in the cruise markets including: Contemporary, Premium and Luxury and many cruises.
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This strategic management case is about history and development of Carnival Corporation, a Cruise Lines subsidiary founded in 1972. Overtime, despite all ups and downs of the market, Carnival has distinguished itself as one of the best operators in cruising, a lucrative business.
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  • Summer '19
  • Carnival Cruise Lines, Holland America Line, Carnival, Carnival Corporation

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