Executive SummaryFounded in 1972 by Ted Arinson with a mission to deliver exceptionalvacation experiences through the world’s best-known cruise brands.The revolution happened in late 1974 when Ted Arison bought outCarnival Cruises subsidiary from AITS Inc.Carnival went public in 1987. One year later, another big acquisitionoccurred when Ted Arison decided to acquire Holland American Lines.From 1993 throughout the end of the 90s, Carnival continued toexpand not only but also externally.Today, Carnival has three operational sectors in the cruise marketsincluding: Contemporary, Premium and Luxury and many cruises.
This strategic management case is about history and development ofCarnival Corporation, a Cruise Lines subsidiary founded in 1972.Overtime, despite all ups and downs of the market, Carnival hasdistinguished itself as one of the best operators in cruising, alucrative business.
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