Carnival Cruise Lines Corporation Case Analysis 2019.docx - Carnival Cruise Lines Corporation and plc Case Analysis Policy Planning and Strategic

Carnival Cruise Lines Corporation Case Analysis 2019.docx -...

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Carnival Cruise Lines Corporation and plc Case Analysis Policy, Planning and Strategic Systems Kwayne Rolle, Jennifer Rizo, Marketia Alcindor St. Thomas University Dr. J. Rocha
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TABLE OF CONTENTS: PART I PAGE EXECUTIVE SUMMARY 3 – 4 (J. Rizo) CRITICAL ISSUES 4 (J. Rizo) LESSONS LEARNED 4 – 5 (J. Rizo) BEST PRACTICES 5 (J. Rizo) PART II PESTEL ANALYSIS 5 – 9 (K. Rolle) PORTERS FIVE FORCES 9 – 11 (K. Rolle) SWOT ANALYSIS 12 – 14 (K. Rolle) FINANCIAL ANALYSIS 14 – 15 (M. Alcindor) ALTERNATIVES 15 – 16 (M. Alcindor) EVALUATION OF ALTERNATIVES 17 (M. Alcindor) RECOMMENDED COURSE OF ACTION 18 (M. Alcindor) IMPLEMENTATION AND EXECUTION PLAN 18 - 19 (M. Alcindor) WORKS CITED 20 Carnival Cruise Line Case Analysis Rolle | Rizo | Alcindor 2
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PART I EXECUTIVE SUMMARY Carnival Cruise lines was founded in 1972 by Ted Arison. Mickey Arinson’s son later served as Chairman and CEO for the company. Carnival Corporation and plc’s mission is to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyle and budgets, all at an outstanding value unrivaled on land or at sea. The organization currently had 11 cruise lines whom competed in all three sectors of the cruise industry. These sectors included the contemporary, premium and luxury. Some of the operating segments and corporate brands that the company has included Carnival Cruise Lines, Princess Cruises, Holland American Line, Seabourn Cruises, Costa Cruises, P&O Cruises, AIDA, Cunard Line, Ocean Village and IberoCruceros. Carnival Corporation was headquartered in Miami, Florida and London, England while being incorporated in Panama. Meanwhile, Carnival plc was incorporated in England and Wales. Most fleet operations were conducted in the North American market and Europe, while continuing to remain worldwide. Carnival’s investors site shows that Carnival Corporations and plc operated under a dual listed company structure which allowed both Carnival Corporation and plc to function as a single economic entity. The company accomplished this by obtaining contractual agreements between various entities. The company’s shareholders had the same financial and voting interests while their shares were listed in different not fungible stock exchanges. The company employed an estimated amount of 15,000 full and part-time employees. The onboard staffing for all 98 ships included an estimate amount of 70,000 individuals -filling up positions that included officers and crew members. The onboard staffing service imposed intensive labor, in turn, leading the organization to hire from nearly 100 nations. Due to seasonal changes in demands and higher traffic for touring, the company increased the employee’s work hours when needed. Carnival’s ships were all registered in different countries outside of the United States. The ships later flew the flag of the country in which they were registered. All of the company’s ships were regulated by state, national, international and local port authorities’ regulations, laws and treaties of the jurisdiction in which they were operated.
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