86%(7)6 out of 7 people found this document helpful
This preview shows page 1 - 4 out of 20 pages.
Carnival Cruise Lines Corporation and plcCase AnalysisPolicy, Planning and Strategic SystemsKwayne Rolle, Jennifer Rizo, Marketia AlcindorSt. Thomas UniversityDr. J. Rocha
TABLE OF CONTENTS:PART IPAGEEXECUTIVE SUMMARY3 – 4 (J. Rizo)CRITICAL ISSUES4 (J. Rizo)LESSONS LEARNED4 – 5 (J. Rizo)BEST PRACTICES5 (J. Rizo)PART IIPESTEL ANALYSIS5 – 9 (K. Rolle)PORTERS FIVE FORCES9 – 11 (K. Rolle)SWOT ANALYSIS12 – 14 (K. Rolle)FINANCIAL ANALYSIS14 – 15 (M. Alcindor)ALTERNATIVES15 – 16 (M. Alcindor)EVALUATION OF ALTERNATIVES17 (M. Alcindor)RECOMMENDED COURSE OF ACTION18 (M. Alcindor)IMPLEMENTATION AND EXECUTIONPLAN18 - 19 (M. Alcindor)WORKS CITED20Carnival Cruise Line Case Analysis Rolle | Rizo | Alcindor2
PART IEXECUTIVE SUMMARYCarnival Cruise lines was founded in 1972 by Ted Arison. Mickey Arinson’s son laterserved as Chairman and CEO for the company. Carnival Corporation and plc’s mission is todeliver exceptional vacation experiences through the world’s best-known cruise brands that caterto a variety of different lifestyle and budgets, all at an outstanding value unrivaled on land or atsea. The organization currently had 11 cruise lines whom competed in all three sectors of thecruise industry. These sectors included the contemporary, premium and luxury. Some of theoperating segments and corporate brands that the company has included Carnival Cruise Lines,Princess Cruises, Holland American Line, Seabourn Cruises, Costa Cruises, P&O Cruises,AIDA, Cunard Line, Ocean Village and IberoCruceros. Carnival Corporation was headquartered in Miami, Florida and London, England whilebeing incorporated in Panama. Meanwhile, Carnival plc was incorporated in England and Wales.Most fleet operations were conducted in the North American market and Europe, whilecontinuing to remain worldwide. Carnival’s investors site shows that Carnival Corporations andplc operated under a dual listed company structure which allowed both Carnival Corporation andplc to function as a single economic entity. The company accomplished this by obtainingcontractual agreements between various entities. The company’s shareholders had the samefinancial and voting interests while their shares were listed in different not fungible stockexchanges. The company employed an estimated amount of 15,000 full and part-time employees.The onboard staffing for all 98 ships included an estimate amount of 70,000 individuals -fillingup positions that included officers and crew members. The onboard staffing service imposedintensive labor, in turn, leading the organization to hire from nearly 100 nations. Due to seasonalchanges in demands and higher traffic for touring, the company increased the employee’s workhours when needed. Carnival’s ships were all registered in different countries outside of theUnited States. The ships later flew the flag of the country in which they were registered. All ofthe company’s ships were regulated by state, national, international and local port authorities’regulations, laws and treaties of the jurisdiction in which they were operated.