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Lecture 8 – Hypothesis TestingProcess of Hypothesis TestingThe procedure of hypothesis testing is thesame for different RQs. What is different is–1.The test you use, and2.How to interpret the results if you reject the null hypothesis One sample t-test-Compare the average value of one variable to a constant-Variable needs to be metricoE.g. is the mean service rating above 5?oIs average customer spending equal to $500?Paired samples t-test-Compare the average value of two variables-Both variables need to be metricoE.g. is consumers mean willingness to pay for iPhone 7 different from that of Samsung 7?oDo student’s average preference for solving math problems differ from that ofworking on creative tasks?Two independent samples t test-Compare the average value of one variable from two different groups-Variable of comparison – metric-Grouping variable – categoricaloE.g. does the mean rating for new iPhone 7 differ between users and non-users?oDo men and women differ in average satisfaction with crown casino?