Nintendo.pptx - Case Study 22 by Ben Cottle Kyle White Current Situation ← Click for audio ● ● ● ● Figure 6 Looking to boost sales of

Nintendo.pptx - Case Study 22 by Ben Cottle Kyle White...

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Case Study 22 by Ben Cottle & Kyle White
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Current Situation Looking to boost sales of Switch (8th Gen) or out perform Microsoft and Sony with their next generation gaming console Controlled the family-friendly market until Microsoft and Sony penetrated the market Main issues stemming from competitive marketplace (high rivalry between Microsoft and Sony) Threats from outside industries diminishing the the need for console gaming Figure 6 ← Click for audio
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Sustainability Analysis VRIO Value Good reputation in industry Strong brand with notable characters Continually accumulating intellectual property Rarity Unique wireless motion experience (easily copied) Unique characters such as Mario Hybrid software (Switch) Imitability Reputation and style difficult to imitate Difficult to imitate memorable characters High investment in R&D makes duplication for new firms difficult Organization Continuing to create hardware while
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  • Fall '13
  • Baylor
  • Video game console, Nintendo

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