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SHOPEETeam 9A.EXECUTIVE SUMMARY1. Brief introduction1.1What is shopee?According to Wikipedia, Shopee was founded in 2015 in Singapore, by the SEAcorporation of Forrest Li. The establishment of Shopee is a milestone of SEA'sencroachment into the e-commerce field. Formerly, they were known as thedistributor of a lot of famous games, called Garena.Until now, Shopee is present in Singapore, Malaysia, Thailand, Taiwan, Indonesia,Vietnam, and the Philippines.Different from Lazada or Tiki, Shopee initially developed primarily on mobileapplications, rather than computers. However, nowaday, their web platform alsohas a huge traffic, by virtue of a large investment in brand development.Initially, Shopee is only operated with the Marketplace model (C2C - Customer toCustomer). But now they also expand to B2C (Business to Customer), which issimilar to Lazada and Tiki. This is reflected by the establishment of Shopee Mall in2017. Shopee Mall is the place where major brands and retailers sell genuinegoods at Shopee.Visit Shopee, you can easily find cheap goods, even second-hand goods, sold by alot of different sellers. Therefore, the company decided to develop Shopee Mall, in
order to have a separate area for genuine goods to avoid the phenomenon thatconsumers think there are only cheap and bad goods sold on Shopee.1.2 Who owns Shopee?-Shopee belongs to SEA. And SEA is owned by:Tencent - China's giant technology corporation, owns 39.7%Founder Forrest Li owns a 35% stake, directly and indirectlySEA Chief Technology Officer Gang Ye owns 10%Other small shareholders-SEA is a Singaporean company, but the largest shareholder is a Chinesecompany (Tencent). Mr. Forrest Li (a billionaire in the world with $ 1.3 billion inassets), although is a Singapre citizen, he was born in Tianjin, China.So we can conclude that Shopee is from both Singapore and China. This is notsurprising that they have a very strong financial potential. After acquiring theChinese domestic market, they are thriving throughout the whole of SoutheastAsia.-In Vietnam, the CEO of Shopee is Mr. Pine Kyaw, a Singaporean.2. Key issues1.1 Merchandise conductThe internet and e-commerce also pose a big challenge to control the quality ofproducts sold on website. Many individuals and organizations take advantages ofe-commerce to trade in fake and counterfeit goods, even falsifying reputablebusinesses to deceive buyers, causing economic damage and consumerconfidence for the business.1.2 Trust of customers:
Although the payment platforms have grown quite securely but the business hasnot been completely trusted by consumers. Doubt in both buyers and sellers leadsto many incomplete transactions. Online products and services can not betouched, held or felt . Whereas, the shopper always want to directly watch, try itand held on, they can only view through photos, videos and detailed descriptionsWith the characteristics of e-commerce transactions, the seller and buyer do notmeet directly, the buyer also does not have direct contact with the goods, so it