Class 07 - Disney_clean-1.pptx - DISNEY AGENDA This time...

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DISNEYDISNEY
AGENDALast timeCorporate ScopeThis timeQuizDisney case discussion Next timeFinish diversification/vertical integration lectureBring printouts from last time!Finish Disney case discussionNo more prep required!
QUIZPlease take Quiz 1 on Canvas (10 questions)You have 8 minutes to complete it.
REMINDERSMidterm on Oct. 07Individual Current Topics Paper is not due until Oct 30!Only need to worry about exam for now
REVIEW FROM LAST TIME
WHY YOU NEED ALL OF THE VRIOValuable?Rare?Costly to imitate?Appropriable?Competitive implicationNoCompetitive disadvantageYesNoCompetitive parityYesYesNoTemporarycompetitive advantageYesYesYesNoUnexploitable advantageYesYesYesYesSustainablecompetitive advantage
SCOPE DECISIONSHorizontal Diversification:concerns expanding into other products and services.Vertical Integration: concerns integrating parts of the supply chain.a)Backward vertical integrationof firms on the supply side.b)Forward vertical integrationof firms on the demand side.Geographical scope decisions: concerns firm location. Geographic scope decisions are usually specialized forms of horizontal or vertical scope decisions involving different geographic markets.We will cover this in a later lecture
DIVERSIFICATION

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