ISE599_Week1_Lecture 1_2019fall.pdf - INNOVATIVE CONCEPTUAL...

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INNOVATIVE CONCEPTUAL DESIGN FOR NEW PRODUCT DEVELOPMENT Dr. Chu-Yi Wang Viterbi School of Engineering University of Southern California Los Angeles, CA 90089 U.S.A. ISE599: Innovative Conceptual Design for New Product Development (fall 2019)
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Slide 2 How to study product development? New The Social Reality Market Competition Socio-technical The Brute Reality Science Technology Pure-technical Do the thing right Do the right thing ISE599: Innovative Conceptual Design for New Product Development (fall 2019)
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Slide 3 Conceptual Design is a key stage in the product development process ISE599: Innovative Conceptual Design for New Product Development (fall 2019) Mapping (Design Objective) Mapping (Design Concept) Mapping (Parametric Value) CN DP FR PV
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Slide 4 Course learning modules and its framework Mapping (Design Objective) Mapping (Design Concept) Mapping (Parametric Value) Generate Concept Improve Concept Choose Target CN FR DP PV This part is not covered in this Course! ISE599: Innovative Conceptual Design for New Product Development (fall 2019)
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Learning Modules Slide 5 ISE599: Innovative Conceptual Design for New Product Development (fall 2019) 1. Introduction of Product Development: Design thinking, Innovation 2. Introduction of Functional Design: Target Selection 3. Introduction of Conceptual Design, IDT Framework 4. Concept Generation: a Logic Foundation to Ideate New Concepts 5. Concept Generation-1: Form an Option Space by Logic Propositions 6. Concept Generation-2: Organize Options by Functional Dependency 7. Concept Generation-3: Select a Concept by Physical Uncertainty 8. Concept Improvement: Reduce Design Dependency & Complexity 9. Concept Improvement-1: TRIZ Contradictions methods 10. Concept Improvement-2: Design Matrix Rearrangement 11. Concept Improvement-3: DCS Sequencing Method and Strategies
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Learning Module 1: key concepts 1. What is design? Design vs. problem solving Design vs. decision making Design vs. analysis determinism & reductionism, vs. creation & constructionist 2. What is design thinking? Understand how a good designer reasons to come up with good design concepts Study design thinking: normative, prescriptive, descriptive Key (prescriptive) principles of a good design thinking 3. Design thinking and innovative product development Breakthrough innovation in new product development IDT uses design thinking to achieve product breakthrough Slide 6 ISE599: Innovative Conceptual Design for New Product Development (fall 2019)
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What is “design”? Design is many things to many people! Traditional view: technical design of components Optimize the physical performances in brute reality Expanded view: to create artifacts for human purposes Systematic viewpoint of design A socially mediated technical activity (socio-technical) An “ill - defined” decision problem
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