Individual Case Write-Up Outline.docx - Individual Case...

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Individual Case Write-Up Outline A case write-up will consist of approximately 8 parts. 1) Title Page : This will contain your name(s), student number(s), date, course, and case title. 2) Executive Summary : One or two paragraphs that summarize what your report will contain. The summary will likely speak about some of the key points of the case, the general issue(s) facing the firm, and what you recommend the firm do to deal with that issue (or those issues). 3) Data Analysis : This part is typically anywhere from one to three pages but can be more. a. Internal Analysis of the firm’s strengths and weaknesses b. External Analysis of the relevant general and industry environment along with a competitive analysis of key rivals (if applicable). Note that some cases lend better to certain types of analysis than others. 4) Issue(s) / Problem (s) / Opportunity (s) facing the organization . These are different from the symptoms. For example, a runny-nose and sneezing are symptoms of having a cold. The cold is the issue/problem. This section is potentially one sentence but could be a paragraph or two and basically talks about what decision(s) need to be made or what the company is facing. Are they trying to decide between two different acquisitions? Are they picking a new product? Are they looking at whether or not to move into a different country or market? These are all potential issues/problems. NOTE:
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