Nintendo Case Study.docx - Nintendo Once Again Back from the Brink 1 Nintendo’s mission statement reads “We are strongly committed to producing and

Nintendo Case Study.docx - Nintendo Once Again Back from...

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Nintendo: Once Again Back from the Brink 1. Nintendo’s mission statement reads “We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.” Nintendo’s mission statement helps set clear objectives for the organization with the consumer at the center of everything they do and helps form the internal environment at Nintendo for the better. It’s evident how committed the teams are to the company and the products in the case study because “game creators are artisans” and are hired on as “apprentices” to learn from senior employees. The study also states how at one point the company considered no longer creating consoles, but the internal culture would not allow for it thus forcing them to innovate (at the boards direction) in the mobile gaming space and to bring back cult favorites at a more competitive price, something their competitors could not offer. Nintendo knows there are many options out there in the gaming space and that at any moment a consumer can pick up a different gaming console, but their ultimate advantage is their consumer centric mindset. When researching PlayStation and Xbox neither site had a specific mission statement for the product. This is because they are
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