Mai Nguyen Assignment 2 - Mai Nguyen BUSN 321 Dr Ann...

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Mai Nguyen BUSN 321 Dr. Ann Ericson 25th September, 2019 Assignment #2: Questionnaire Development Designing Taco Bell’s Retail Strategy in South Korea Target Population for Questionnaire : Generation Z - College Students in South Korea Marketing Research Problem : To gain an understanding of the target population’s attitudes and behaviors concerning Taco Bell. Also to identify features desired in Taco Bell restaurants in order to re-design Taco Bell’s retail strategy. Research Objectives: Do they currently visit Taco Bell restaurant and if so, how often? (Q12) Do they feel comfortable with Taco Bell’s customer service? (Q19) Is Taco Bell’s price range reasonable? (Q14+15) Are they aware of Taco Bell’s promotion strategies? (Q11) Are they satisfied with Taco Bell’s food quality? (Q16) What suggestions do customers have to improve Taco Bell’s service? (Q18+21) Taco Bell Customer Satisfaction’s Questionnaire 1
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We are striving to bring Taco Bell to South Korea. We appreciate your help by completing this questionnaire, which is part of the process. The answers will solely be used for retail strategies and will be kept confidential. It will take you about 8 minutes to complete.
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