902478.edited.docx - Running head FORD’S MARKETING MIX Ford Autonomous Car Student’s Name Institutional Affiliation 1 FORD’S MARKETING MIX 2 Ford

902478.edited.docx - Running head FORD’S MARKETING MIX...

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Running head: FORD’S MARKETING MIX 1 Ford Autonomous Car Student’s Name Institutional Affiliation
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FORD’S MARKETING MIX 2 Ford is one of the biggest and best known automotive brands around the world. Their brands are designed to create a better future for the planet while ensuring passengers and drivers safety. Ford manufactures cars and SUVs trucks which are sold almost in all parts of the world. In addition to their innovative brands, distribution and supply chain, one of the vital strength of the brand is that they have built trust with their clients and partner over time ( Hill, & SAGE, 2013). Currently, the company has had its focus on manufacturing more environmental-friendly vehicles. They are now trying to build a fully autonomous car by 2021. This paper provides an analysis of Ford's marketing mix and its global strategy for its new autonomous vehicle. Four P's in Fords marketing mix have been addressed, which include product, place, price and promotion. Product Ford has a variety of products and financial services. Under products, the company offers buses, trucks, automobiles, trucks, and automotive parts. Services provided by the company
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