Salon business plan.edited.docx - VI Business strategy A A Desired image and position of the market Best Beauty Salon is located near the Agoura Hills

Salon business plan.edited.docx - VI Business strategy A A...

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VI. Business strategy A. A. Desired image and position of the market Best Beauty Salon is located near the Agoura Hills , Los Angeles. It severs men, women and children. Best Beauty Salon has a responsibility of beautifying customers beyond satisfaction. The services rendered by Best Beauty salon are believed to be of high quality affordable fare prices. B. B. SWOT analysis Best Beauty Salon understands the need for any firm which is not a monopoly to be the top performer in a fair competition field. For that reason Best Beauty salon lacks otherwise other than examining its areas of strengths and weakness. Also it does not forget to pay focus in opportunities and possible threats which can be a great danger to the salon (Best Beauty salon). In connection the salon has opportunity to access its performance and compares it with its competitors. In that regard, the firm has taken a step to employ various consultants who assist the company in making the SWOT analysis in an orderly and systematic way. A good example of a professional employed for the purposes of SWOT analysis is Professor Johnston Killer who is an economist and also a government pathologist in matters affecting the economy. Below is a SWOT analysis of Best Beauty salon that was conducted under guidance and supervision of Professor Johnston; 1. 1. Strength Best Beauty Salon is centrally located in Agoura Hills , Los Angeles .The location really favors the progress of the salon as the place is densely populated. The population in Agoura Hills it is approximated to be about 20,330 as by the American Census of 2010. That can be marked as the greatest strength of Best Beauty Salon. In conjunction to that, the salon has employed enough machinery (best hair stylists) to ensure that customers are attended as required with minimum delays possible. It is a guarantee that Best Beauty’s strengths will maintain the existing customers and also attract other more potential customers. 2. 2. Weakness I t is evident that competition rate as far as the hair salon is concerned it is more than stiff worldwide. That made it clear on the weaknesses of salons specifically Best Beauty Salon. It is more disadvantageous to the firm as there are numerous loads of hair businesses into Agoura Hills. That is to say that there is an increased in competition which will definitely lead to scramble of customers. Now the game remains survival for the fittest.
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3. 3. Opportunities Without mincing words, Los Angeles is known as one the major business in the United States of America. That was among the major factors that derived Best Beauty Salon management to locate their business in Los Angeles city.
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