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Textual Analysis of Neighbors by J.Cole Mistura Oluwo Sanchez Textual Analysis of Neighbors by J.Cole December 5 th , 2018 1
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Textual Analysis of Neighbors by J.Cole The texts that are being analyzed for this research paper, is from a song on J. Cole’s album “4 Your Eyez Only” called “Neighbors”. The album was released December 9 th , 2016 and the song “Neighbors” was one of the standout singles on it. The song was produced by J.Cole and according to a member from his record label called “Dreamville” the beat was actually the instrumental of his 2013 track “Forbidden Fruit” played in reverse. The artist J. Cole is an award-winning hip/hop MC and producer. Born Jermaine Lamarr Cole on January 28, 1985 in Germany to an African-American father and a white German, but later moved to North Carolina with his mother and siblings. He got signed with Jay Z's Roc Nation in 2009 but before that, he used to put out mixtapes and shares songs online before he was signed. Following his deal with Roc Nation, he as released several award-winning albums, and has also gone on tour around the world, and has a record label of his own called Dreamville. His genre of music is mainly Political hip hop, conscious hip hop and jazz rap. He has a huge fan base from different demographics and was even acknowledged by the former president of the United State Barack Obama (Biography.com). The song Neighbors is based on a real life incident that occurred on March 2016, in one of J.Cole’s rented apartment in North Carolina nicknamed the “Sheltuh”. The house was raided by SWAT team because they received some complaints from his neighbors, that believed the house was use for the production and distribution of drugs. However, after thorough searching no drugs were found (Genius.com). Racism is still very much a part of our society however; the media has played a major role in covering people of color in the US especially the men in a negative light. Portraying them as 2
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Textual Analysis of Neighbors by J.Cole criminals, gang members, drug users, drug dealers and so much more. These portrayals are continuously emphasized on television, fiction shows, in print media, the internet, political campaign, print advertising and video games, and has impacted the public’s attitude and attitudes towards men of color, and has also created a negative public perception of them. The question which I will be exploring in this research paper is how the media uses “Agenda Setting” to negatively influence the public’s perception of Men of color by making them out to be criminals. Agenda setting theory Agenda setting has become one of the most important concepts in public opinion and media effects research. Whether social or political, local or national, public issues are generated by the media. It is defined in Mass Media as the process whereby the mass media determine the public’s thoughts and concerns. The agenda setting theory was first introduced by Dr.
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