Self-Assesment- CASE STUDY -ING.docx - QUESTION 1 For the Case assigned this week answer the following Context Questions about the case Background Who

Self-Assesment- CASE STUDY -ING.docx - QUESTION 1 For the...

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QUESTION 1 For the Case assigned this week, answer the following Context Questions about the case: Background: Who, When, What 1. Who is the central stakeholder in the case? Ralph Hamers, chief executive officer of ING 2. When is the case taking place and are there any considerations of note because of when it is taking place? When? March 2017 The 2016 annual report show positive results The CEO of ING had recently announced that the bank would invest €800 million in continued digital transformation to further improve the customer experience and accelerate growth. ING already adjusted its strategy to meet the digitalization challenges and attenuate competition. In 2016 ING was awarded as “global Bank of the year” 3. What is the key decision (or problem or opportunity) that the stakeholder is considering in the case? Threats New entrants (Fintech) Technology advances Cybercrime exposure Unfavorable image- staff reduction Complex regulations / political uncertainty High risk of execution (Become a tech company with banking license) Rethink the business model Culture differentiation (countries where ING is positioned) Opportunities Attract new talents Attract/ retain customers and meet the service expectation (instant satisfaction) Digitalization lead to greater efficiency and continuous innovation (integration of operations) Reduce cost of operations
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