MGMT 335 Ad analysis #2 part 21.docx - Ad analysis#2 part 2 1 When we mention about Nike I think everyone know about it Nike sale foot wear apparel

MGMT 335 Ad analysis #2 part 21.docx - Ad analysis#2 part 2...

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Ad analysis #2 part 2 1. When we mention about Nike, I think everyone know about it. Nike sale foot wear, apparel, equipment, and accessories, sport equipment. Nike is a company that famous on creating the emotional branding. In the beginning, they think that focusing on developing product is the key of successful until 1992. The CEO of Nike had changed his mind and change the way Nike doing. They are focusing on customer more than products. Nike development base on the need of the customers. Nowadays, we can see that Nike focusing on social media a lot. However, it also has a sub-brand to serving different kind of need from different kind of people. Nike is coming out with a new t-shirt with embedded technology to track all your vitals. This ad should focus on young generation which is the age from 18-30 which is active in their life and want to work out. The ad should include the youth of society how they were different with others. Using the active music to encourage audience. I think it would have some detail compare with the pass to let customer know about how innovate changing us more active and become better. 2. Objective: This Nike should focus on the new technology that how they going to help the customer. How this T-shirt represents for the young generation and how it creates a topic for the youth talking about it. In my opinion, Marketing objective should be created the
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