CRM Group Project Instructions.docx - MGMT 310 Research in Marketing GROUP PROJECT Student groups will create a CRM project for an industry of their

CRM Group Project Instructions.docx - MGMT 310 Research in...

This preview shows page 1 - 2 out of 3 pages.

MGMT 310: Research in Marketing GROUP PROJECT Student groups will create a CRM project for an industry of their choice. Part A - Industry Research – Due May 6th or May 13 th (we will discuss in class on April 29 th ) Deliverable : Teams will present few data driven slides about the industry selected. This information should be helpful to fill about 1.5 pages of the paper due in Part C. For part A, students may choose any industry and should focus on industry-wide information. To find data, view the section ‘industry research’ of the library research guide, which includes three library databases. (1) Business Insights Global, which has Plunkett Reports and much more, (2) Business Source Premier, and (3) ProQuest ABI/INFORM. Students will find industry reports, industry essays, and news on industries. Note: Personally I really like the Business Insights Global! I love all the data available in the Plunkett Analytics (Plunkett Reports) under the 'industries' tab, and I have had fun playing with the 'comparison charts' section too. The SWOT and financial reports under the 'company' tab can be very helpful to identify ideas for CRM improvements.
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Spring '19

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes