Textual anaysis.docx - Kamal Miller The advertisement “Never Again” is directed at gun control in America The ad shows an expression 1865

Textual anaysis.docx - Kamal Miller The advertisement...

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Kamal Miller 10/12/16 The advertisement “Never Again” is directed at gun control in America. The ad shows an expression 1865 Mississippi “No freedom, Negro, mulatto, shall carry or keep firearms or ammunition”. This ad is trying to show how people need guns to protect themselves in crucial situations. It shows the KKK and them lynching and burning down a black man's home. This happens after they just stormed into his home. The main message is at the end of the ad it says “Gun control in America is unacceptable”. All of the visual aids during this 30 second display was showing us three important points. The first was to show why we need to protect ourselves. The second point was showing us how we need fair gun control in America. And the last important point they make is the consequences of not having the proper protection and giving certain people too much power. All of these different topics all relate to the topic and have help make the advertisement more understandable to the American audience. As this advertisement showed why communities need to protect themselves and how that could be done. The target audience of this the average American who wants to be safe and protect their families and household. They use a scare tactic to put a fear on the viewer that what happened to the man in the ad could possibly happen to anyone. That element of fear and the eerie music in the background made everything seem extremely important and necessary. The video they used had a black man having his home being invaded by three KKK members. The
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