Assignment I - Digital Culture and Everyday Life.docx - 1 ASSIGNMENT 1 – ESSAY PLAN Digital Culture has shaped everyday lives in significant

Assignment I - Digital Culture and Everyday Life.docx - 1...

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1 ASSIGNMENT 1 – ESSAY PLAN Digital Culture has shaped everyday lives in significant ways (Entertainment and Consumer Retention Themes) I. Thesis Statement – Digital Applications have made entertainment technology forms easy to access and necessary to retain consumers II. Draft Introduction Changing landscape of media coupled with the changes in technology have a considerable level of impact on how consumers today utilize the platforms that are available to them and make use of converging media spaces. One of the major industries that have been affected by digital applications is that of the entertainment industry. Different forms of entertainment such as that of movies, television shows, series, video gaming, social communication as well as consumption of literary and artistic works is no longer restricted to the traditional sources of this entertainment but is being increasingly used and enhanced through the use of internet platforms (Welz and Rosenberg, 2018). For instance, the introduction of Netflix to the world has completely transformed the manner in which movies and television shows are consumed today. Not only does this web application cater to the individual needs, but also provides them an experience that constantly motivates them to choose the brand despite of the comparative higher cost than that of traditional media forms ( Burroughs, 2019) . Another example is that of Live Video Streaming services developed by social media platforms such as Facebook or Instagram where reality shows are no longer scripted, recorded and then distributed to the consumers, but are rather made available to them on an instant. These changes and transformations in the way digital applications have impacted the entertainment industry and the consumption of various entertainment forms has necessitated initiatives by brands
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  • '18
  • Billy Sung

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