ff.pptx - MARKETING FOR THE YEAR 2009-2012 E-MAIL MARKETING...

  • No School
  • AA 1
  • 10

This preview shows page 1 - 7 out of 10 pages.

MARKETING FOR THE YEAR 2009-2012
Image of page 1

Subscribe to view the full document.

Image of page 2
Image of page 3

Subscribe to view the full document.

E-MAIL MARKETING
Image of page 4
Email marketing is the act of sending a commercial message , typically to a group of people, using email . In its broadest sense, every email sent to a potential or current customer could be considered email marketing . It usually involves using email to send advertisements , request business, or solicit sales or donations, and is meant to build loyalty , trust, or brand awareness . Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Image of page 5

Subscribe to view the full document.

Advantages Email marketing is popular with companies for several reasons: Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient .
Image of page 6
Image of page 7
  • Fall '19

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes