MGMT1020 1801 Hillberg Template_FINAL.docx - MGMT1020 1801 MGMT1020 Management Decision Making 9B17M040 Hillberg and Berk Aiming to Sparkle in the

MGMT1020 1801 Hillberg Template_FINAL.docx - MGMT1020 1801...

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MGMT1020 1801 MGMT1020 Management Decision Making 9B17M040 Hillberg and Berk: Aiming to Sparkle in the Designer Jewellery Business Name: Anwar Mohamed Student Number: 100900239 Name: Jilly Perez Muniz de Quill MGMT1020 – Case Template | [email protected] | May not be copied, digitized, or otherwise reproduced in any form or by any means without permission. Page 1 of 9
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MGMT1020 1801 Student Number: 100982335 MGMT1020 – Case Template | [email protected] | May not be copied, digitized, or otherwise reproduced in any form or by any means without permission. Page 2 of 9
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MGMT1020 1801 1. Background: Who, When, What 1.1 Who is the central stakeholder in the case? Rachel Mielke, chief executive officer of H&B 1.2 When is the case taking place and are there any considerations of note because of when it is taking place? In September 2016 during the expansion of H&B head store and office building located in Saskatchewan. 1.3 What is the key problem or opportunity that is being considered in the case? Key problems: H&B depend of one supplier to source its iconic sparkle balls (replenishment and quality issues) 70% of H&B revenue depend of its sparkle collection sales. H&B success is linked to Sparkle collection success. Attract and retain new talent Opportunities: Industry growth is constant and is expected to continue growing. Growth of Consumer base (affordable segment): new wealth consumers, emerging market consumers and young consumer. The sparkle collection popularity creates brand awareness H&B strong core values and culture; company run by women (not traditional) Strong brand reputation Valuable partnership (national athletes and Diamond designers) H&B growth is based on customer loyalty MGMT1020 – Case Template | [email protected] | May not be copied, digitized, or otherwise reproduced in any form or by any means without permission. Page 3 of 9
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MGMT1020 1801 2. Industry Analysis 2.1 Name and briefly describe the specific industry?
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