unit 9 ass.docx - Running head DATA ANALYSIS AND APPLICATION(DAA TEMPLATE Data Analysis and Application(DAA Template Author Capella University 1 DATA

unit 9 ass.docx - Running head DATA ANALYSIS AND...

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Running head: DATA ANALYSIS AND APPLICATION (DAA) TEMPLATE 1 Data Analysis and Application (DAA) Template Author Capella University
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DATA ANALYSIS AND APPLICATION (DAA) TEMPLATE 2 Data Analysis and Application Section 1: Data File Description Journal Summary : This journal article was to investigate examine the association between brand names and shoppers (consumers)' apparent risks. Authors in this paper made an endeavor to research whether the availability of product’s brand name influences customers' perceived risk towards shopping on the web and whether the commonality with a brand name impacts consumers' apparent risk. Variables and their operationalization : Perceived risk was the dependent variable in this journal article while the product brand was the independent variable. However, the perceived risk was not operationalized straightforwardly but rather it was measured as the score gotten by the person on the composite list of perceived risk measurement. Brand was characterized as the naming of the product synthetic by a specific organization under a specific name.
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