Unformatted text preview: AHY InBVDOA
CONTENT / FORM: Content is subject matter or the story the artwork seeks to communicate to the whiner, Form in he
purely visual aspect-the manipulation of various elements and principles. In other words, content is what artists say,
and font is how they say it.
REPRESENTATIONAL / ABSTRACT / NON-OBJECTIVE Artwork that strives to closely resemble aspects of the real
world is called "representational."An "abstract artwork may still be recognizable as being from the real world, but does
not try to cicely replicate inality. Abstraction can result from reduchowsimplifying information, or from ard rodahurting
information (ex cartoons) Non-objective has no reference to realty, and is purely an organization of lines, shapes
DESIGN: To design is to plan of organize. Design is the opposite of chance Art, like all other careo's and necupations.
is concerned with seeking answers to problems, In art, we seek visual solutions in what is often called the coago
process Elimints and Principles are an integral part of his process, and provide guidelines for creating successful
designs or works of ard. Elements are "nouns" or "look" that can acts ofare as visual things, Principles are "with" hat
activate the design or work of art, yet connot axial alone as visual things.
Repetition: A very Important consideration in creating successful designs, The human eye seelis and groups
movement and unity.
similar elements: thereby creating a harmonious whet (GESTALT) Aoposition is colonial for creating pattern, rhythm,
Pattern: Very regularized recettin can result in n paflem jan: checkerboard)
Rhythin: Repetition of Alternating or progressive aliments results in rhythm, Can also be kinesthetic fa
rhythm That seems to "vibrate". or that you how or sense.] Appealed clemen's guiced closer appear to speed up,
whis fadfor spurt, sopoor to show down
Movement: Movement is concured with the sense or Linden ul movement or how the vis are rye morea
through the ploce Rupcation, as wal as line direction, can failp cradle movement Aqual movement atin
motorized parts, is called king
Unity: The pool of any designin in unity. of the hang bois agreement of demands had visually connects them
to one another. Unity will not resul wihout succowe'd use of Ropetition and Gastar. Similar, To varied
loments should ALWAYS De repeated to create interesting unified compositiona.
Contrast Variety and contradict ions to focus attention and emphasize areas of interest Ex: Thick Inis carry more
visual weight From Bin Ince High value winbrail commands mas chanton fan ow wake curtail. Buty supes
Command more attention than simple one. Bright mum dark riders command more afiaxion than hut cool or right
Emphasis: Ac kowed with contrast cale atoms placement time the center inonehas dominance), of leglation
mobiling an elanaint cally dioni on to tie bolalaid demand) Emphasis can be very wong and dominant m in a
focal point or more subordinate, as in design accents.
wwght how much something draws the syel. real wright is well as agalenum, aflaci tlance. Verticalnortantal
anantidon aloo affects tulance
Space: Positive (moron and negative (eaterior) Relief jah low. nato deep corni the waved homed aids) In
the round ican be viewed from all uous;
Goals: The sire of an artwork insolation is To win it is being displayed and to viewers bucy. A fry sculgium may bel...
View Full Document
- Fall '19