Pitching Research_UniNewcastle_Slides_newbranding_9November2017_SW.pptx

This preview shows page 1 - 23 out of 30 pages.

UQ Business School “PITCHING RESEARCH ® BASED ON: V15 of “Pitching Research”: http:// ssrn.com/abstract=2462059 V1 of “ PR Resource Center ”: Latest Download Count: 10,800+ downloads All Time Rank: 271 (out of 500,000+ papers) ROBERT FAFF University of Queensland
Image of page 1

Subscribe to view the full document.

(1) BRIEF BACKGROUND
Image of page 2
47 Countries/ jurisdictions 1. USA (2) 2. Columbia 3. Argentina 4. Mexico 5. Jamaica 6. Ghana 7. India (14) 8. Malaysia (2) 9. Singapore 10. New Zealand (6) 11. Australia (37+) 12. Fiji 13. Thailand 14. Japan (2) 15. South Korea 16. China (3) 17. Pakistan (5) 18. Kenya 19. Indonesia 20. South Africa 21. Taiwan 22. Ireland 23. Vietnam 3 1 2 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 18 19 . 20
Image of page 3

Subscribe to view the full document.

Image of page 4
Structured, simple, methodical, clear, & focused A SIMPLE TEMPLATE TOOL
Image of page 5

Subscribe to view the full document.

PLAY 9 MIN ANIMATION
Image of page 6
A “STEPPING- STONE FRAMEWORK A simple tool 4 -3- 2 -1”
Image of page 7

Subscribe to view the full document.

A SIMPLE TOOL: A METHODICAL MINDSET
Image of page 8
FOUR : FRAMING THE “BIG” PICTURE (WHAT? WHY?)
Image of page 9

Subscribe to view the full document.

FOUR (A) Working Title Informative/simple/short (B) Basic Research Question Neutral statement Notion that defines the scope of analysis or “terms of reference” (C) Key Paper(s) 3 => recent, gurus, tier 1 (D) Motivation/Puzzle Demand side : what knowledge is missing?
Image of page 10
3 , 2 , 1 : PROJECT SPECIFICS WHAT? HOW? & WHY?
Image of page 11

Subscribe to view the full document.

3 , 2 , 1 : PROJECT SPECIFICS WHAT? HOW? & WHY?
Image of page 12
THREE – BUILDING BLOCKS: WHAT? HOW? Three Three core aspects of any empirical research project i.e. the “IDioTs” guide (E) Idea? What specifically will you do? How do we go about getting an answer to the question? Predictions/hypotheses? => “ recipe ”? (F) Data? How …? => “ ingredients ”? (G) Tools? How …? => “ kitchen aids & utensils
Image of page 13

Subscribe to view the full document.

TWO Two Two key questions (H) What’s New? Supply side: what new knowledge can we create to broadly meet the demand? (I) So What? Why is it important to know the answer?
Image of page 14
ONE One One bottom line (J) Contribution Blend of what’s new, so what, and opening new “doors” Þ Research program Þ Recognise the uncertainty : “worst case” vs. “best case” vs. “mid-case”
Image of page 15

Subscribe to view the full document.

+1
Image of page 16
=> Who? When? Where? research risk assessment” => “low” vs “moderate” vs “high” - Collaboration risk - Journal risk - Scope risk - No result risk - Competitor risk - Risk of obsolescence - Other risks? +1: OTHER CONSIDERATIONS
Image of page 17

Subscribe to view the full document.

A “REVERSE ENGINEERING” TOOL Pitcher’s Name FoR category Date Completed (A) Full Reference Details (B) Basic Research Question (C) Key paper(s) (D) Motivation/Puzzle THREE Three core aspects of any empirical research project i.e. the “ ID io T s” guide (E) Idea? (F) Data? (G) Tools? TWO Two key questions (H) What’s New? (I) So What? ONE One bottom line (J) Contribution? (K) Key Findings (max = 3)
Image of page 18
Reverse Engineering Animation:
Image of page 19

Subscribe to view the full document.

(3) ACCOUNTING PITCH WORKED EXAMPLE
Image of page 20
Image of page 23
  • Fall '19

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes